Meet the founder
Tavarus R. Finley
Founder | Performance Coach | Military Leader | Athlete | Mentor
17-Year Military Veteran | Former Collegiate Athlete | Strength & Conditioning Specialist
Tavarus R. Finley is a dedicated performance coach, military leader, former collegiate athlete, and mentor whose life reflects discipline, resilience, leadership, and service.
With bachelor’s degrees in Human Psychology and Applied Aerospace Science, Finley combines an understanding of human behavior with practical experience in athletic development, leadership, and high-performance training.
From Collegiate Athlete to Military Leader
Finley’s athletic journey began at Stillman College, where he competed as a true freshman two-sport athlete in football and track and field. Determined to elevate his athletic career, he transferred to the University of West Alabama, where he earned a position as a walk-on football player.
Through perseverance, discipline, and relentless work ethic, he earned an athletic scholarship and became a starter for more than nine games during his two seasons with the program.
Following his collegiate career, Finley answered a greater call to serve his country by joining the United States Air Force.
Throughout his 17-year military career, he completed two deployment tours, participated in more than 60 successful missions, and traveled the world in service to his nation. His military experience strengthened the principles of accountability, preparation, precision, and leadership that define his coaching philosophy today.
17
Years of military service
2
Deployment tours
60+
Successful missions
10+
Athletes placed in college programs
In the work
Trained for performance.
Intensity, focus and accountability — the same standards he brings to every session.
Developing Athletes. Building Leaders.
As a father of three athletes and an experienced strength and conditioning coach, Finley understands athletic development from both a professional and parental perspective.
His coaching experience includes working with numerous four- and five-star athletes and helping develop more than 10 players who have gone on to compete at collegiate programs across the country, including Power Four and Group of Five institutions.
Programs represented among athletes he has coached
- The Ohio State University
- Texas A&M University
- Mississippi State University
- Howard University
- Tennessee State University
- Carson-Newman University
- University of West Alabama
His coaching philosophy extends beyond speed, strength, agility, and athletic performance. He emphasizes character, mental toughness, accountability, consistency, and the discipline necessary to succeed in competition and life.
More Than Training. A Commitment to Purpose.
As the founder of T. Finley Personal Training & Performance LLC, Finley’s mission is to develop stronger bodies, sharper minds, and more disciplined individuals.
Whether training elite athletes, developing young competitors, or helping everyday individuals improve their health and physical capabilities, his approach remains rooted in individualized development, evidence-informed training, and genuine service.
For Finley, success isn’t measured solely by personal records, scholarships, or athletic accomplishments. It’s measured by the lasting impact made on the lives of others.
The mission is simple
Develop the athlete.
Strengthen the individual.
Elevate the standard.
T. Finley Personal Training & Performance
Built Through Discipline. Driven by Purpose. Committed to Excellence.